Objective:
Work with an Arkansas small business and create branding solutions for early-stage entrepreneurs.
Design Rationale:
The entrepreneur’s goal is to attract the right audience, cyclists who value performance and innovation. To do this, the marketing should focus more on the product itself and the science behind it, rather than general biking visuals. By highlighting research, testing, and real performance benefits, the brand can stand out from competitors. Showing the product in use and clearly explaining how it works will build credibility and trust. This direction should be reflected across social media and the website through strong, product-focused storytelling.
The entrepreneur’s goal is to attract the right audience, cyclists who value performance and innovation. To do this, the marketing should focus more on the product itself and the science behind it, rather than general biking visuals. By highlighting research, testing, and real performance benefits, the brand can stand out from competitors. Showing the product in use and clearly explaining how it works will build credibility and trust. This direction should be reflected across social media and the website through strong, product-focused storytelling.
Completion:
I was able to not only redesign the branding and apply it to new applications but also successfully accomplished the goal of story telling through social media posts, to better communicate the purpose of the product.
